Journal

Words 17

Sound bites have a bad reputation. Unfair. Because they work. Power comes from explosive, cryptic phrases. So write short sentences. How short? Like this. Why? Because they’re easy to absorb. And think in simple chunks of information. It sounds simplistic but it works. Social speak is not work speak. Our social language is littered with interpolations such as ‘kind of’, ‘like’, and ‘sort of’. ‘Work speak’ in contrast needs to be precise. Needs to be focused. Needs facts, figures, tangibles. Words that take you from A to B. Words everyone understands.

Words 13

It’s attractive to see someone fired up. It’s not easy to be energetic when you’re very tired. And that phrase ‘I’m just so tired’ is filling the airwaves at present with so many bright young people oppressed by their own work and lifestyle. Build your energy by walking faster, setting yourself tough but achievable timelines, breathing deeper, drinking plenty of water (dehydration is one of the greatest de-energisers) and by staying on the move even when you are in the office.