Driver Appreciation Day

Challenge

• Drivers are busy people and the most valuable asset to a fleet. Therefore, sourcing drivers for user testing, validation and usability studies can be a struggle.
• Be true to our user-centric, driver first approach.
• Too much data, too little user research and customer engagement.

Objective

• Immerse the team in the trucking industry.
• Build empathy and a deep understanding of who we serve.
• Return with key insights, product decisions and, actionable work.
• Make our customers feel appreciated and heard.
• Team bonding.

Process

• A shared mission.
• Planning.
• Team work.

Solution

• Host a driver-focused appreciation event at our Nashville office.
• An entire day with 20 Drivers.
• Usability tests and workshops.
• Product Roadmap Sessions.
• Marketing content.
• Customer Sourcing Proccess & Documentation.
• Happy Hour and appreciation.
• Post-event company-wide lunch & learn + product + engineering + senior management presentations.
• Positive customer feedback and stronger customer relationships.