Freight Load Board

Problem

  • Inefficient and duplicated effort. Shippers had to manually post loads to many load boards.
  • Carriers had to manually find loads that minimized deadhead and maximized revenue.

Objective

  • Expand the company mission; to not only help carriers be safe and compliant but also help them grow their business.
  • Enable dispatchers to browse, search, filter, view and book their loads in one place.

Process

  • Research
  • Iteration
  • Testing
  • Validation

Solution

  • The Smart Load Board for Mobile and Web.
  • Matches loads with drivers based on their lane preferences, current location, and hours of service.

Published by Karsten Rowe

Karsten is a Product Design Director, with over 15 years of industry history. Based in Seattle. Focused on teams, UI, UX, and design systems.