To grow and maintain a strong brand, consistency is by far the most important factor. This ensures that your brand is immediately and unconsciously recognisable, wherever and whichever medium it is found.
Brand is the big picture. It’s what differentiates one business from another.
More thought-provoking work via The Economist.
The London 2012 Olympics was a success in many ways. I especially liked the Adidas cover wrap campaign for The Metro Newspaper, inspiration delivered daily.