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So when you’re pitching to someone, you’re asking them to judge the future. Since knowing the future is beyond logic, their judgement won’t be based on logical factors but on emotional factors: trust, confidence, hope, ambition, desire.

Published by Karsten Rowe

Karsten is a Product Design Director, with over 15 years of industry history. Based in Seattle. Focused on teams, UI, UX, and design systems.

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