Resource 04

A one-page web project framework. A simple aim; create a one page web project template – an easily customisable, flexible platform to showcase your latest work. Bootstrapped LESS integrated stylesheets – commented, variables, mixins, retina ready, minified. jQuery & Google Web fonts ready. Mobile friendly design. View live website View on GitHub Please feel free to download and use in yourContinue reading “Resource 04”

Words 125

Brand guidelines also play an important role in a designer’s efficiency. In the current climate, where everyone has their eye on time and money, a well-managed visual identity can equal greater creative output. All the hard work has already been done, so it’s just a case of implementation. Therefore, you spend less time worrying aboutContinue reading “Words 125”

Words 124

From a designer’s point of view, we like following rules. We can’t get enough of them. Grids, colour palettes, point sizes, ‘x’ heights, margins – we love them. What we hate is being restricted. It is important to give designers enough room for interpretation, that’s why brand guidelines should be just that – a guide,Continue reading “Words 124”

Words 113

A good pitch starts with a crystal-clear exposition of the problem you are trying to solve. The unspoken response you want in the minds of your audience are: ‘He may not have solved it yet, but this guy really knows what our problem is.’ Then elaborate.

Words 110

Think about your customers and think about what those buttons and words mean to them. Don’t use acronyms or words that most people don’t understand. Don’t use internal lingo. Don’t sound like an engineer talking to another engineer. Keep it short and sweet. Say what you need to and no more.