Journal

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Listen to ‘Hello my name is Paul Smith’ on Audioboo


A few smart words recorded at ‘Hello, My Name is Paul Smith’ exhibition at Design Museum London.

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A one-page web project framework.

A simple aim; create a one page web project template – an easily customisable, flexible platform to showcase your latest work.

  1. Bootstrapped
  2. LESS integrated stylesheets – commented, variables, mixins, retina ready, minified.
  3. jQuery & Google Web fonts ready.
  4. Mobile friendly design.

Please feel free to download and use in your own projects.

Words 125

Brand guidelines also play an important role in a designer’s efficiency. In the current climate, where everyone has their eye on time and money, a well-managed visual identity can equal greater creative output. All the hard work has already been done, so it’s just a case of implementation. Therefore, you spend less time worrying about the how it looks and can focus your efforts on generating great ideas.

Words 124

From a designer’s point of view, we like following rules. We can’t get enough of them. Grids, colour palettes, point sizes, ‘x’ heights, margins – we love them. What we hate is being restricted. It is important to give designers enough room for interpretation, that’s why brand guidelines should be just that – a guide, not a creative straight jacket.