Journal

It’s art if it can’t be explained. It’s fashion if no one ask for an explanation. It’s design if it doesn’t need explanation.

Good design must be defined by appropriateness to audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins.

Content precedes design. Design in the absence of content is not design, it’s decoration.

Design is the conscious effort to impose a meaningful order.

Maths is easy; design is hard.

Good design is a lot like clear thinking made visual.