Category Archives: Wise Words

Have you ever watched a house being built from scratch? For months and months nothings seems to happen – then suddenly the house is there. When the base is properly in place, the rest is easy.

You don’t need to escape to Yorkshire, let alone Marrakesh, to find some isolation – but you do need to find it.

Unusual thinking doesn’t happen when you’re in a utterly usual space. You must find a new space to think in.

So when you’re pitching to someone, you’re asking them to judge the future. Since knowing the future is beyond logic, their judgement won’t be based on logical factors but on emotional factors: trust, confidence, hope, ambition, desire.

Life is too short so kiss slowly, laugh insanely love truly and forgive quickly.

Always forgive your enemies, nothing will annoy them more.

I never said it would be easy. I only said it would be worth it.

There are no shortcuts to any place worth going.

If someone heard that you were a great company to work with (and decides to use your product / service / app because of that) and they then experience the exact opposite, it’s not only a neutral outcome. Instead that customer has an exponentially bad experience, because their expectation was that much more than theyContinue reading “Words 58”