Category Archives: Wise Words

Don’t be afraid to ask questions. Smart people ask for clarification on things they don’t understand.

You have to make every single detail perfect and you have to limit the number of details.

I would never design a building before I’ve seen the site and met the people who will be using it.

Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.

Create your own visual style. Let it be unique to you, yet identifiable by others.

The difference between a Designer and Developer, when it comes to design skills, is the difference between shooting a bullet and throwing it.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Always design something by considering its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city.

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.