Words 37
It’s art if it can’t be explained. It’s fashion if no one ask for an explanation. It’s design if it doesn’t need explanation.
Words 36
Good design must be defined by appropriateness to audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins.
Words 35
Content precedes design. Design in the absence of content is not design, it’s decoration.
Words 34
Design is the conscious effort to impose a meaningful order.
Words 33
Maths is easy; design is hard.
Words 32
Good design is a lot like clear thinking made visual.
Words 31
Design is as much an act of spacing as an act of marking.
Words 30
Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.
Word 29
Bad design is smoke, while good design is a mirror.
Words 28
A designer is a planner with an aesthetic sense.