Words 127
Listen to ‘Hello my name is Paul Smith’ on Audioboo A few smart words recorded at ‘Hello, My Name is Paul Smith’ exhibition at Design Museum London.
Words 126
You need to accept the lows to appreciate the highs.
Words 125
Brand guidelines also play an important role in a designer’s efficiency. In the current climate, where everyone has their eye on time and money, a well-managed visual identity can equal greater creative output. All the hard work has already been done, so it’s just a case of implementation. Therefore, you spend less time worrying aboutContinue reading “Words 125”
Words 124
From a designer’s point of view, we like following rules. We can’t get enough of them. Grids, colour palettes, point sizes, ‘x’ heights, margins – we love them. What we hate is being restricted. It is important to give designers enough room for interpretation, that’s why brand guidelines should be just that – a guide,Continue reading “Words 124”
Words 123
To grow and maintain a strong brand, consistency is by far the most important factor. This ensures that your brand is immediately and unconsciously recognisable, wherever and whichever medium it is found.
Words 122
Brand is the big picture. It’s what differentiates one business from another.
Words 121
A company’s brand is paramount. It expresses your culture and character and, in turn, helps establish your reputation in the minds of your customers.
Words 120
Always challenge the old ways.
Words 119
The term “remarkable” means being worthy of notice or attention or, in the context of the web, naturally persuading the viewer to mention or recommend a website to a friend.
Words 118
Design is not purely visual. Visual or graphic design is only a small part of what we do. Knowing that your first role as a designer is “problem-solver”, rather than “guy who draws stuff” is a good place to be.