Words 117
I take time out of each day to sketch.
Words 116
Even the nicest car won’t make driving in traffic enjoyable.
Words 115
Do you label a button Submit or Save or Update or New or Create? That’s copywriting. Do you write three sentences or five? Do you explain with general examples or with details? Do you label content New or Updated or Recently Updated or Modified? All of this matters.
Words 114
When you write like everyone else and sound like everyone else and act like everyone else, you’re saying, “Our product is like everyone else’s”.
Words 113
A good pitch starts with a crystal-clear exposition of the problem you are trying to solve. The unspoken response you want in the minds of your audience are: ‘He may not have solved it yet, but this guy really knows what our problem is.’ Then elaborate.
Words 112
Stress is not attractive at all. We love people who work hard but we don’t want them to be white and shaking.
Words 111
Go on a ‘re-launch’ programme to get yourself in better shape, get a tan, tone up and dress a bit more interestingly.
Words 110
Think about your customers and think about what those buttons and words mean to them. Don’t use acronyms or words that most people don’t understand. Don’t use internal lingo. Don’t sound like an engineer talking to another engineer. Keep it short and sweet. Say what you need to and no more.
Words 109
Build predictable websites. Design what the user expects. Do not try to build the next big web feature unless its absolutely a better, more intuitive way to complete an old task.
Words 108
Always anticipate that a user may not use your website the way you intend. Predict how they might misuse the website, and don’t let the consequences of misuse be undesirable.