Tag Archives: Copywriting

If you want to complete a tax return or repair a dishwasher, go for logic every time. But if you want to overthrow a tyrant, write a sonnet, make something great or get people to think in a new way, then go for passion.

Charisma appears to be a very special gift that’s easy to recognise in others yet dauntingly hard to inculcate in oneself.

The painful truth is that, at work, we’re on trial all the time. Life outside the office is no different – you are subject to obvious scrutiny on the big occasions.

Above all, encourage each other, and make the work fun.

Writing a business presentation, writing a best man’s speech at a wedding, writing an after-dinner talk – these are all creative acts but they require preparation and structure.

The vast majority of presentations today are done on PowerPoint. Yet PowerPoint is to communications what a microwave is to cooking – living proof that easier is not always better. And just as a microwave is the perfect short cut to bland food, so PowerPoint is the perfect short cut to bland thought.

If you don’t have confidence in you, they won’t have confidence in your idea.

The bigger the problem, the more valuable the solution.

Have you ever watched a house being built from scratch? For months and months nothings seems to happen – then suddenly the house is there. When the base is properly in place, the rest is easy.

You don’t need to escape to Yorkshire, let alone Marrakesh, to find some isolation – but you do need to find it.