Words 113
A good pitch starts with a crystal-clear exposition of the problem you are trying to solve. The unspoken response you want in the minds of your audience are: ‘He may not have solved it yet, but this guy really knows what our problem is.’ Then elaborate.
Words 112
Stress is not attractive at all. We love people who work hard but we don’t want them to be white and shaking.
Words 111
Go on a ‘re-launch’ programme to get yourself in better shape, get a tan, tone up and dress a bit more interestingly.
Pictures 61
The illustrations in Remote, the new book from 37signals are gorgeous.
Words 107
Great brands work, they say to people that you care about quality.
Words 106
Always look as good as you can and as good as you wished you felt without being too fussy.
Words 105
Good writing is good design. It’s a rare exception where words don’t accompany design. Icons with names, form fields with examples, buttons with labels, step by step instructions in a process, a clear explanation of your refund policy. These are all interface design.
Words 104
How you look and feel really matters. This is a totally pragmatic thing, not a style or fashion thing. From now on always try make the very best of what you’ve got. People will make instant snap decisions about how they feel about you, based on how you look. So there’s a need to groom,Continue reading “Words 104”
Words 103
Every feature has some maintenance cost, having fewer features lets you focus on making them work well.
Words 102
People can copy what you’ve done, but they can’t copy what you still want to do.