Tag Archives: Word

Design is as much an act of spacing as an act of marking.

Bad design is smoke, while good design is a mirror.

A designer is a planner with an aesthetic sense.

Design is where science and art break even.

I saw myself sitting in the crotch of this fig tree, starving to death, just because I couldn’t make up my mind which of the figs I would choose. I wanted each and every one of them, but choosing one meant loosing all the rest, and, as I sat there, unable to decide, the figsContinue reading “Words 26”

I love this remark. Researchers once put a team of white, alpha male brains in one room – desperately clever men – to solve a series of problems. In another room a diverse group were assembled, from professors to train drivers to checkout operatives, crossing race, age and gender. And – surprise, surprise – diversityContinue reading “Words 25”

If your dreams don’t scare you, there probably not big enough.

Every designers’ dirty little secret is that they copy other designers’ work. They see work they like, and they imitate it. Rather cheekily, they call this inspiration.

Good design is obvious. Great design is transparent.

People ignore design that ignores people.