Words 48 Posted byKarsten Rowe26th June 2013Posted inWise WordsTags:Content, Copywriting, Design, Ideas A brand is not what you say it is. It’s what they say it is. Published by Karsten Rowe Karsten is a Product Design Director, with over 15 years of industry history. Based in Seattle. Focused on teams, UI, UX, and design systems. View more posts