So when you’re pitching to someone, you’re asking them to judge the future. Since knowing the future is beyond logic, their judgement won’t be based on logical factors but on emotional factors: trust, confidence, hope, ambition, desire.
So when you’re pitching to someone, you’re asking them to judge the future. Since knowing the future is beyond logic, their judgement won’t be based on logical factors but on emotional factors: trust, confidence, hope, ambition, desire.