Words 113

A good pitch starts with a crystal-clear exposition of the problem you are trying to solve. The unspoken response you want in the minds of your audience are: ‘He may not have solved it yet, but this guy really knows what our problem is.’ Then elaborate.

Words 110

Think about your customers and think about what those buttons and words mean to them. Don’t use acronyms or words that most people don’t understand. Don’t use internal lingo. Don’t sound like an engineer talking to another engineer. Keep it short and sweet. Say what you need to and no more.

Words 104

How you look and feel really matters. This is a totally pragmatic thing, not a style or fashion thing. From now on always try make the very best of what you’ve got. People will make instant snap decisions about how they feel about you, based on how you look. So there’s a need to groom, to dress and behave attractively.