Words 70

The vast majority of presentations today are done on PowerPoint. Yet PowerPoint is to communications what a microwave is to cooking – living proof that easier is not always better. And just as a microwave is the perfect short cut to bland food, so PowerPoint is the perfect short cut to bland thought.

Words 58

If someone heard that you were a great company to work with (and decides to use your product / service / app because of that) and they then experience the exact opposite, it’s not only a neutral outcome. Instead that customer has an exponentially bad experience, because their expectation was that much more than they got.