Journal

You don’t change someone’s mind by telling them they’re an idiot. When’s the last time someone changed your mind that way?

Friends are those rare people who ask how we are and then wait to hear the answer.

If you find an element of your interface requires instructions, then you need to redesign it.

Having small touches of colour makes it more colourful than having the whole thing in colour.

Be friendly to those who enjoy your work and friendlier to those who attack it.

One who makes no mistakes makes nothing.

Get excited & make things.

If 80% of success is just showing up, 90% is showing up early.

A brand is not what you say it is. It’s what they say it is.

Don’t be afraid to ask questions. Smart people ask for clarification on things they don’t understand.

You have to make every single detail perfect and you have to limit the number of details.

I would never design a building before I’ve seen the site and met the people who will be using it.

Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.

Create your own visual style. Let it be unique to you, yet identifiable by others.

The difference between a Designer and Developer, when it comes to design skills, is the difference between shooting a bullet and throwing it.

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.

Always design something by considering its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city.

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.

Questions about whether design is necessary or affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.

It’s art if it can’t be explained. It’s fashion if no one ask for an explanation. It’s design if it doesn’t need explanation.

Good design must be defined by appropriateness to audience and goals, and by its effectiveness, not by its adherence to Swiss design or the number of awards it wins.

Content precedes design. Design in the absence of content is not design, it’s decoration.

Design is the conscious effort to impose a meaningful order.

Maths is easy; design is hard.

Good design is a lot like clear thinking made visual.

Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy.