See how customers use your website

Understand what customers do on your site by visually representing their clicks, taps and scrolling behaviour.

We recently stumbled across a new app – Hotjar, a user testing tool. We took it for a spin this week.

Heatmaps – what do users click on?


Scroll behaviour – how much do users scroll?


Screen recording – where does users get stuck?

Screen Recording 2015-12-08 at 06.55 p.m.

Hotjar has provided us with valuable insight into how our users navigate our site and identified some problematic areas. It gives us confidence in our design decisions moving forward.

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Published by Karsten Rowe

Karsten is a Product Design Director, with over 15 years of industry history. Based in Seattle. Focused on teams, UI, UX, and design systems.