Journal

Resource 04

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A one-page web project framework.

A simple aim; create a one page web project template – an easily customisable, flexible platform to showcase your latest work.

  1. Bootstrapped
  2. LESS integrated stylesheets – commented, variables, mixins, retina ready, minified.
  3. jQuery & Google Web fonts ready.
  4. Mobile friendly design.

Please feel free to download and use in your own projects.

Words 125

Brand guidelines also play an important role in a designer’s efficiency. In the current climate, where everyone has their eye on time and money, a well-managed visual identity can equal greater creative output. All the hard work has already been done, so it’s just a case of implementation. Therefore, you spend less time worrying about the how it looks and can focus your efforts on generating great ideas.

Words 124

From a designer’s point of view, we like following rules. We can’t get enough of them. Grids, colour palettes, point sizes, ‘x’ heights, margins – we love them. What we hate is being restricted. It is important to give designers enough room for interpretation, that’s why brand guidelines should be just that – a guide, not a creative straight jacket.

Words 113

A good pitch starts with a crystal-clear exposition of the problem you are trying to solve. The unspoken response you want in the minds of your audience are: ‘He may not have solved it yet, but this guy really knows what our problem is.’ Then elaborate.

Words 110

Think about your customers and think about what those buttons and words mean to them. Don’t use acronyms or words that most people don’t understand. Don’t use internal lingo. Don’t sound like an engineer talking to another engineer. Keep it short and sweet. Say what you need to and no more.